H&M Apologizes for Racist Sweatshirt Ad

January 8, 2018

H&M was accused of being racist after using a black boy to advertise a sweatshirt that says "coolest monkey in the jungle."

 

After facing sharp criticism on social media, the brand apologized on Monday and seemed to remove the item from its US website. However, the $10.83 (£7.99 GBP) sweatshirt, is still for sale on H&M's UK site, although it's not shown on a model.

 

"We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States," a representative for the retailer said in a statement to INSIDER. "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues."

 

However, some people said on Twitter that this apology isn't enough and claimed that the brand should've known better, as monkey is a noted racist slur especially when they use a white kid for a shirt labeled survival expert.

 

This ad is just abusive on so many levels

 

Via Insider

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